Web Analytics & Data Infrastructure Engineer
Tasks
- Build and manage server side GTM configurations
- Collaborate with marketing ecommerce and product teams on tracking specifications
- Define KPIs and translate them into reporting solutions
- Design implement and maintain GA4 and GTM infrastructure
- Develop dashboards and reports in Looker Studio
- Implement and maintain analytics data standards naming conventions and taxonomy
- Implement data layer architecture custom event schemas and tag governance
- Maintain data integrity and documentation
- Manage third party tag implementations for conversion tracking
- QA audit tracking implementations and resolve gaps and errors
- Write SQL queries for analytics in BigQuery
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Analytics governance | Attribution | B testing | BigQuery | CCPA | Cloud Functions | Cloud Run | Cloud platform | Consent Management | Consent Mode | Conversion Tracking | Custom Events | Data Layer | Databricks | Digital marketing | Digital marketing measurement | Enhanced Ecommerce | Funnel Analysis | GDPR | GTM Containers | Google Analytics | Google Analytics 4 | Google Cloud | Google Cloud Platform | Google Consent Mode | Google Tag | Google Tag Manager | Google Tag Manager Server | Google Tag Manager Server Side | JavaScript | Looker Studio | Marketing measurement | Python | SQL | Server Side | Server-side Tagging | Tag Manager | Tag governance | User Journeys
Education
N/A
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