Lead Data Analyst, Marketing Analytics
Tasks
- Analyze keyword performance and on site engagement trends using SEO tools
- Analyze organic and AI discovery channels
- Define hypotheses and success metrics
- Design and run A B and incrementality experiments
- Extract and analyze large datasets using SQL
- Measure customer funnel acquisition engagement and conversion
- Monitor experiment performance using experimentation platforms
- Perform post test analysis
- Present insights and recommendations to marketing leadership
- Use Python or R for user behavior analysis
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Ahrefs | B testing | Experiment design | Google Search Console | Google search | Incrementality | Looker | Multivariate Testing | Optimizely | Python | R | SEMrush | SQL | Search Console | Statistical significance | Statsig | Tableau | VWO
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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