Senior Manager, Digital Analytics
Tasks
- Build and maintain dashboards
- Collaborate with data science teams
- Conduct business reviews and interpret trends
- Coordinate external agency partners
- Define benchmark frameworks and analytics guidelines
- Develop measurement and reporting methods
- Explore AI enabled analytics workflows
- Lead digital data analysis
- Manage GA4 to Adobe Analytics migration
- Oversee tagging and measurement quality
- Own reporting and performance measurement
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Advanced Excel | Dashboards | Data Quality | Data Quality Management | Digital measurement | Google Ads | Google Analytics | Google Analytics 4 | Google Search Console | Google Tag | Google Tag Manager | Google search | LLMs | Marketing Analytics | Marketing Automation | Marketing Cloud | Omnichannel analytics | Power BI | Predictive Analytics | Python | Quality management | Reporting | SEMrush | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Search Console | Tag Manager | Tagging
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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