Marketing Analytics Lead
Tasks
- Analyze first party and third party data
- Build and maintain marketing dashboards and reports
- Define and track marketing metrics over time
- Design experiments and run A/B tests
- Measure marketing campaign effectiveness and ROI
- Partner with marketing managers to refine strategy
- Present analysis to non-technical stakeholders
- Translate data insights into narratives for stakeholders
Perks/Benefits
- Child care benefits
- Commuter benefits
- Dental insurance
- Disability insurance
- Family building benefits
- Flexible paid time off
- Health care savings account
- Health insurance
- Life insurance
- Mental health benefits
- Paid parental leave
- Pet benefits
- RRSP plan
- Ride credits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Excel | Google Sheets | Looker | Marketing Analytics | Multi-Touch Attribution | Multi-touch) | Python | R | SQL | Tableau
Education
N/A
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