Senior Analyst, Planning and Marketing Analytics
PSC003, United States
USD 95K-115K (estimate) Senior-level Full Time
Tasks
- Analyze paid media CRM website and demand generation performance
- Connect media and sales performance to operational factors
- Create performance narratives and actionable recommendations
- Design and build Tableau dashboards
- Develop insights on channel interaction and media mix
- Embed analytics into day to day decision making
- Evaluate marketing incrementality
- Identify drivers of traffic leads appointments conversion and revenue
- Integrate data from Google Analytics Salesforce CRM call center and paid platforms
- Lead integrated performance reporting
- Partner with Paid Media CRM lifecycle Revenue Management Finance and Operations teams
- Perform marketing funnel analytics
- Plan and measure marketing experiments
Perks/Benefits
Skills/Tech-stack
BigQuery | CRM | Excel | Experiment design | Funnel analytics | Google Analytics | Incrementality testing | Marketing attribution | Python | R | SQL | Salesforce | Tableau
Education
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