Senior Analyst, Planning and Marketing Analytics
Tasks
- Analyze paid media CRM website and demand generation performance
- Connect media and sales performance to operational factors
- Create performance narratives and actionable recommendations
- Design and build Tableau dashboards
- Develop insights on channel interaction and media mix
- Embed analytics into day to day decision making
- Evaluate marketing incrementality
- Identify drivers of traffic leads appointments conversion and revenue
- Integrate data from Google Analytics Salesforce CRM call center and paid platforms
- Lead integrated performance reporting
- Partner with Paid Media CRM lifecycle Revenue Management Finance and Operations teams
- Perform marketing funnel analytics
- Plan and measure marketing experiments
Perks/Benefits
Skills/Tech-stack
BigQuery | CRM | Excel | Experiment design | Funnel analytics | Google Analytics | Incrementality testing | Marketing attribution | Python | R | SQL | Salesforce | Tableau
Education
Related jobs
-
Data Mining | Data Modeling | Data Quality | Data Visualization | Data quality assuranceDental insurance | Flexible spending accounts | Health insurance | Longevity pay | Paid Group Life InsuranceMid-level Full TimeTexas-Austin13h ago
-
Advana | Azure DevOps | CI/CD | Data Modeling | Data NormalizationMid-level Full TimeArlington/Rosslyn, Virginia, United States14h ago
-
Entry-level InternshipDallas, TX, US17h ago
-
AWS S3 | Almabase | Amazon Athena | Azure Data | Azure Data LakeMid-level Full TimeRemote within Texas, TX, US R18h ago
-
Statistics & Python Expert - Freelance AI Trainer USD 146K-146KC# | MATLAB | NumPy | Pandas | PythonPart-time availability | Project based workSenior-level FreelanceMichigan, United States - Remote R1d ago
-
Population Health Data Analyst USD 70K-111KExcel | SAS | SQL | Tableau401k match | Dental insurance | Hybrid work flexibility | Life insurance | Long-term disabilityMid-level Full TimeCT-ROCKY HILL, 500 ENTERPRISE DR, United …1d ago
-
Senior Business Data Analyst - AVP USD 87K-130KBalance sheet | Change Management | Convexity | Data Modeling | Data sets401k | Disability insurance | Life insurance | Medical, dental & vision coverage | Paid time offSenior-level Full Time3800 CITIGROUP CENTER DRIVE BUILDING G …1d ago
-
Data Analyst II SQL, Excel, SFTP USD 54K-96KBusiness Intelligence | Cause analysis | Data Management | Data Mining | Data Modeling401k | Health insurance | Paid time off | Remote work | Stock purchase plansMid-level Full TimeWoodland Hills-21281 Burbank Boulevard (10511), United …1d ago
-
SAS Marketing Campaign Analyst USD 105K-124KAzure | Cloud Migration | Data Quality | Data extraction | Data quality control401k match | Employer-funded retirement plan | Healthcare benefits | Hybrid schedule | Paid HolidaysMid-level Full TimeMinneapolis, MN, United States1d ago
-
Lead Data Analysis USD 130K-196KData Analysis | Data Cleansing | Data Mapping | Data Visualization | Power BI401-k plan | Adoption reimbursement | Disability benefits | Employee assistance program | Employee discountsSenior-level Full TimeUSA:TX:Dallas / Four AT&T Plaza (311 …1d ago
-
Commercial Data Steward USD 115K-146KBusiness Rules | Data Management | Data Quality | Data Stewardship | ETL401k matching | Career growth | Healthcare benefits | Online learning platform | Paid time offMid-level Full TimeUSA - Georgia - Alpharetta - …1d ago
-
Data Analyst USD 90K-115KA/B | A/B Testing | B testing | Data Modeling | Excel401k matching | Dental insurance | Disability insurance | Employee assistance program | Health insuranceEntry-level Full TimeRemote Location, United States R1d ago
-
Data Analyst - Project Management Office USD 71K-105KData Modeling | Data Transformation | Data Visualization | DataOps | ETLCareer development | Competitive benefits | Global opportunities | Pay transparencyMid-level Full TimeGrand Rapids, MI, United States, United …1d ago
-
Data Integrity | Data Visualization | Excel | Machine Learning | Power BIHealth insurance | Paid time off | Retirement planMid-level Full TimeUnited States - Massachusetts - Westborough, … R1d ago
-
Automation | Data Analysis | Data Visualization | Power BI | Process ImprovementBelonging culture | Hybrid work environmentSenior-level Full TimeBuffalo, NY, United States R1d ago
-
Customer Insights Data Analyst USD 81K-134KData Analysis | Data Mining | Data Visualization | Descriptive Analytics | Microsoft Excel401k matching | Employee Banking | Health savings account | Hybrid work schedule | Long-term disability insuranceSenior-level Full TimeOmaha - FN Tower, United States1d ago
-
Postal Data Analyst USD 55K-79KData Analysis | Data Reconciliation | Data reporting | Microsoft Excel | Process ImprovementDiscounted employee stock purchase plan | Employee assistance program | Employee resource groups | Paid Holidays | Paid parental leaveMid-level Full TimeOmaha, Nebraska, United States1d ago
-
Assistant Vice President; Quantitative Finance Analyst USD 142K-153KAutomation | Data Analysis | Data Processing | Feature Engineering | Linear RegressionEmployee wellness support | Paid time offExecutive-level Full TimeJersey City, United States1d ago
-
Agile | Alteryx | ETL | Excel | HadoopIn-office Flexibility | Industry-leading benefits | Paid time offSenior-level Full TimeCharlotte, United States1d ago
-
Dashboarding | Data Modeling | Data Quality | Data Validation | ExcelPaid time offSenior-level Full TimeCharlotte, United States1d ago
-
Consulting: Manager, Marketing Data & Analytics USD 125K-145KData analytics | Descriptive Analytics | Excel | Market Research | Predictive ModelingCell stipend | Company laptop | Fitness Center | Flexible PTO | Health insuranceMid-level Full TimeWashington, DC1d ago
-
Technology Engineer Sr., Data Analytics Lead USD 65K-149KData Visualization | Machine Learning | Power BI | Python | R401k match | Dental coverage | Educational assistance | Medical coverage | Paid time offSenior-level Full TimeFirstside Center Bldg (PA373), United States1d ago
-
A/B | A/B Testing | B testing | Excel | LookerDisability insurance | Health insurance | Life insurance | Paid Holidays | Paid time offMid-level Full TimeNY New York 30 Hudson Yards, …1d ago
-
Consulting: Senior Manager, Marketing Data & Analytics USD 150K-175KClient Relationship Management | Client relationship | Database Marketing | Descriptive Analytics | Excel401k company match | ADandD Coverage | Business casual dress code | Calm app premium access | Cell stipendSenior-level Full TimeWashington, DC1d ago
-
Security Analyst - Data Analytics & Optimization USD 55K-112KAccess Control | Data Governance | Data Visualization | Incident Management | Information security401k matching | Dental insurance | Educational assistance | Health insurance | Paid time offMid-level Full TimeTwo PNC Plaza (PA374), United States1d ago