Marketing Analytics & Attribution Manager – FX & CFDs
London, England, United Kingdom
GBP 51K-60K (estimate) Mid-level Full Time
Tasks
- Build and maintain dashboards
- Calculate customer acquisition costs
- Collaborate with marketing sales IT and finance
- Collect and analyze marketing data
- Configure marketing tracking with Google Tag Manager
- Develop and manage data layers
- Evaluate campaign performance
- Integrate marketing technology tools
- Measure ROI
- Model revenue attribution
- Reconcile marketing expenses and revenue contributions
- Report marketing performance and KPIs
- Track user journeys and conversions
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution Modeling | CRM | Conversion Tracking | Dashboard Reporting | Data Analysis | Data integration | Email Marketing | Google Analytics | Google Tag | Google Tag Manager | Key Performance Indicators | Marketing Analytics | Marketing Technology | Mixpanel | Performance indicators | Revenue attribution | Tag Manager
Education
N/A
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