Senior Manager, Performance Marketing Analytics & Planning
Tasks
- Analyze campaign performance metrics
- Develop monthly planning scenarios
- Lead testing and learning strategy
- Manage marketing planning and budgeting
- Model and evaluate new campaign tests
- Monitor partner spend and budget utilization
- Optimize marketing campaigns and content
- Perform diminishing returns curve analysis
- Recommend performance improvements
- Reconcile actual vs planned budgets
- Report insights to senior leadership
- Run incrementality analysis
- Use marketing mix modeling to allocate budget
Perks/Benefits
- 401k match
- Dental insurance
- Health insurance
- In-office hybrid schedule
- Paid time off
- Vision insurance
Skills/Tech-stack
Budgeting | Campaign Measurement | Customer Acquisition | Data analytics | Diminishing Returns | Experimentation | Incrementality analysis | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Performance Marketing | Scenario Planning
Education
Related jobs
-
Manager, Marketplace Partner Analytics USD 110K-115KCapacity Planning | Data analytics | Demand Planning | Ecommerce | Excel401k retirement program | Dental insurance | Disability insurance | Employee assistance program | Employee discountMid-level Full TimeJericho, NY, United States11h ago
-
Associate Director, Integrated Analytics - Asundexian USD 143K-214KAI | Claims data | Claims data analysis | Competitive Analysis | Data AnalysisDental insurance | Health insurance | Paid time off | Relocation assistance | Retirement planMid-level Full TimeWhippany, New Jersey, US20h ago
-
Attribution Modeling | Causal Inference | Customer Lifetime Value | Customer Segmentation | Difference-in-differences401k match | Annual bonus | Company equipment provided | Company subsidized medical dental and vision | Disability benefitsSenior-level Full TimeAtlanta, GA preferred, Remote R1d ago
-
Manager, Data Science USD 91K-118KData Products | Elasticsearch | Experimentation | Language Processing | Machine LearningHealth benefits | Wellness benefitsMid-level Full TimeDetroit - One Campus Martius, United …1d ago
-
Sr Manager, Data Analytics USD 159K-236KAnalytics governance | Anomaly Detection | Business Intelligence | Dashboard Design | Data ComplianceAnnual performance bonus | Equity incentive plans | Flexible hybrid work model | Healthcare coverage | Mental health resourcesSenior-level Full TimeUSA - New York - New …1d ago
-
Senior Cybersecurity Analytics Manager USD 116K-184KBig Data | Cloud Computing | Cybersecurity monitoring | Data Transformation | Data analyticsFederal holidays off | Flexible PTO | Professional development support | Tuition reimbursement | Wellness stipendsSenior-level Full TimeWashington, D.C. Metro1d ago
-
Data Science Manager - Market Origination USD 160K-190KData Science | Experimentation | Forecasting | Machine Learning | Predictive Modeling401k match | Annual performance reviews | Career development opportunities | Company equipment | Company in person eventsMid-level Full TimeAtlanta, GA preferred, Remote R1d ago
-
Senior Technical Product Manager - Data Platforms USD 133K-156KAccess Controls | Agile | Architecture Design | Backlog Management | Batch Processing401k match | Adoption Assistance | Paid Holidays | Paid vacation | Parental leaveSenior-level Full TimeHopkins, MN, United States2d ago
-
Behavioral Science | Data Analysis | Data analytics | Forecast model development | Forecasting401k plan | Employee assistance program | Flexible time off | Global shutdown | Health coverageMid-level Full TimePrinceton Pike - NJ, United States2d ago
-
Sr Manager, Insights & Analytics - Digital Marketing USD 168K-252KA/B | A/B Testing | Analytics tools | Attribution | B testingHybrid work | In-person workSenior-level Full TimeUS - Massachusetts (Acton - Office), …2d ago
-
Managed Services - Data, Analytics & AI - Manager USD 99K-232KArtificial Intelligence | Business Intelligence | Client Relationship Management | Client relationship | Cross-Functional CollaborationSenior-level Full TimeDallas - 2121 North Pearl Street, …2d ago
-
Applied AI Coach USD 70K-130KData analytics | GitHub | LLM | Language Models | Large Language ModelsMid-level Full TimeIllinois - Chicago, United States2d ago
-
Senior Wealth Management Analytics & Reporting Manager USD 107K-179KAudit Support | Budgeting | Compliance Management | Data Reconciliation | ExcelSenior-level Full TimeBuffalo, NY, United States2d ago
-
Therapeutic Area Analytics & Insights Manager - Cardiovascular, Renal & Metabolism (CVRM) USD 131K-243KAnalytics automation | Data Modeling | Data analytics | Data integration | ForecastingHealth and wellness benefits | Relocation benefits not availableMid-level Full TimeSouth San Francisco, United States2d ago
-
Manager, Decision Analytics USD 91K-150KAnalytics Development | Data Cleansing | Data Validation | Data analytics | Machine LearningMid-level Full TimeSTORE SUPPORT CENTER, ATLANTA - 9090, …2d ago
-
Product Manager - Software and Analytics Products USD 111K-222KAgile | BI | Business Requirements | Business case | ConfluenceDental insurance | Employee assistance programs | Medical insurance | Paid time off | Retirement savingsMid-level Full TimeNew York-161 Ave of the Americas, …2d ago
-
Senior Wealth Management Analytics & Reporting Manager USD 107K-179KAudit Support | Budgeting | Compliance | Data Analysis | Data ReconciliationSenior-level Full TimeBuffalo, NY, United States2d ago
-
Cloud platform | Data Modeling | Data analytics | Google Cloud | Google Cloud PlatformMid-level Full TimeSan Bruno, CA2d ago
-
APIs | Acceptance criteria | Accessibility Standards | Agile | Backlog prioritization401k employer match | Dental insurance | Health insurance | Paid time off | Remote work flexibilitySenior-level Full TimePennsylvania R2d ago
-
API Integration | Acceptance criteria | Accessibility compliance | Agile | Data analytics401k employer match | Dental insurance | Health insurance | Holidays Paid Leave | Paid time offSenior-level Full TimeFlorida R2d ago
-
API Integration | Acceptance criteria | Accessibility compliance | Agile | Backlog Management401k employer match | Dental insurance | Health insurance | Paid time off | Remote work flexibilityMid-level Full TimeCalifornia R2d ago
-
Senior Manager, Finance Insights & Analytics USD 100K-185KBudgeting | Cost drivers | Data Analysis | Data Mining | Data ModelingSenior-level Full TimeTwo Destiny Way, Westlake TX, United …3d ago
-
NGA AI Engineer Manager USD 73K-244KArtificial Intelligence | Client Relationship Management | Client relationship | Data Modeling | Data Visualization401k | Annual discretionary bonus | Dental insurance | Health insurance | Holiday payMid-level Full TimeTPA ESC-4040 W Boy Scout Blvd, …3d ago
-
Behavior Analysis | Business Intelligence | Customer Relationship Management | Customer relationship | Data ModelingMid-level Full TimeSan Jose, California, United States3d ago
-
Brand Media Strategy & Analytics Manager USD 177K-218KAds Data Hub | Audience Segmentation | Brand Lift | Brand lift measurement | Budget ManagementBonus program | Company benefits program | Equity incentive plan | Hybrid work environmentMid-level Full TimeMountain View, CA, USA; San Francisco, …4d ago