Senior Manager, Insights and Analytics
Business Unit Head Office Gladstone - Toronto, Canada
CAD 131K-163K Senior-level Full Time
Tasks
- Analyze Nielsen data
- Consult marketing to define strategic initiative scope
- Deploy brand category area insights
- Develop learning agendas for categories and brands
- Identify growth opportunities for categories and brands
- Lead insights and analytics initiatives
- Leverage U and A tools
- Leverage brand tracking
- Present actionable research insights
- Synthesize qualitative and quantitative research
- Use shoppe insights to support consumer understanding
Perks/Benefits
- Disability insurance
- Education Related Programs
- Enhanced vacation
- Family support programs
- Flexible work environment
- Health insurance
- Holiday Entitlements
- Life insurance
- Paid leave programs
- Retirement savings plans
- Wellness programs
Skills/Tech-stack
Big Data | Brand tracking | Customer Insights | Data analytics | Equity analysis | Marketing Analytics | Nielsen | Qualitative research | Quantitative Research | Research methodologies | Shopper insights | Social Listening
Education
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