Specialized Analytics Lead Analyst, VP - Citi Commerce Audience Analytics and Targeting
New York, UNITED STATES; Wilmington, Delaware, UNITED STATES
USD 157K-235K Senior-level Full Time
Tasks
- Analyze audience strategy for advertiser relevance
- Assess and manage risk controls and compliance issues
- Build and integrate generative AI capabilities
- Build targeting solutions and AI ML models
- Collaborate with product sales ad ops analytics measurement marketing technology teams
- Develop audience analytics roadmap for targeting
- Forecast business growth and revenue track actuals vs forecast
- Generate audience composition behavior performance insights
- Identify new audience offerings and custom audiences
- Integrate analytical insights into product design and marketing campaigns
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Advanced Analytics | B testing | CPA | CTR | Clean room | Customer Data | Customer data platforms | DSP Integration | Data Visualization | Data clean room | Data platforms | Decision Trees | Experimental Design | Gen AI | Identity resolution | Impressions | Machine Learning | Power BI | Predictive Modeling | Python | QlikView | R | ROAS) | Regression | SQL | Snowflake | Statistical Analysis | Tableau
Education
Roles
Analyst | Analytics | Analytics Lead | Analytics Lead Analyst | Data Science | Data Science Lead | Lead | Lead Analyst | Science Lead
Regions
Countries
States
Cities
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