Senior Analyst, Digital Marketing Analytics
Philadelphia, PA, United States; Cherry Hill, NJ, United States; New York, NY, United States; Parsippany, NJ, United States; Chicago, IL, United States; Chesterbrook, Pennsylvania, United States
USD 50K-90K Senior-level Full Time
Tasks
- Collaborate with analytics team on data collection
- Create measurement plans
- Deliver monthly performance analysis
- Generate trend reports
- Identify drivers of marketing performance
- Lead campaign analysis
- Maintain and enforce SOPs
- Optimize campaigns using KPIs
- Provide actionable recommendations
- Support data and research for clients and planning teams
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Customer Lifetime Value | Domo | Google Analytics | KPI | Lifetime Value | Market Analysis | Microsoft Excel | Microsoft PowerPoint | Power BI | ROI | Segmentation | Statistical modeling | Tableau
Education
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