Principal Decision Scientist - Marketing
Tasks
- Architect marketing data layer
- Build statistical models
- Collaborate on marketing data stack roadmap
- Define cross functional analytics initiatives
- Design experimentation frameworks
- Develop marketing mix modelling
- Guide use of AI in analytics workflow
- Lead analytics function development
- Partner with finance on marketing efficiency
- Translate findings into executive recommendations
Perks/Benefits
- Coaching
- Compassionate leave
- Flexible hours
- Internal mobility
- Mentorship
- Paid leave
- Paternal Leave
- Wellbeing days
- Wellness perks
Skills/Tech-stack
Audience Segmentation | Causal Inference | Churn Prediction | Customer Analytics | DBT | Data Documentation | Data Modeling | Data Quality | Experiment design | Geo Holdout | Geo Holdout Testing | Holdout testing | Incrementality testing | LTV modeling | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Python | R | SQL | Statistical modeling | Synthetic control | Unit economics
Education
N/A
Roles
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