Senior Director, Head of Insights & Marketing Analytics, Boston, New York or Miami
Tasks
- Build marketing effectiveness framework
- Conduct market brand and competitive research
- Define marketing analytics strategy
- Develop CMO performance dashboard
- Embed insights into campaign briefs and product roadmaps
- Establish voice of customer programs
- Govern experimentation frameworks
- Improve cost per acquisition and conversion rates
- Integrate behavioral analytics with customer insights
- Lead analytics data science and customer insights teams
- Lead customer and market insights strategy
- Lead marketing measurement architecture
- Lead marketing test and learn roadmap
- Optimize acquisition attribution and ROAS
- Own incrementality measurement program
- Run experimentation and lift studies
- Translate results into recommendations and playbooks
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | B testing | Brand Analytics | Braze | CCPA | Campaign Measurement | Competitive Intelligence | Conversion Rate | Conversion rate optimization | Cost Per | Cost Per Acquisition | Customer Data | Customer Insights | Customer Research | Customer Segmentation | Customer data platforms | Dashboarding | Data platforms | Digital marketing | Experimentation | GDPR | Geo-testing | Holdout testing | Incrementality testing | Lift studies | Market Research | Marketing Analytics | Marketing Cloud | Marketing KPIs | Marketing Mix | Marketing Mix Modeling | Marketing Platforms | Marketing attribution | Marketing effectiveness | Marketing measurement | Mix Modeling | Multivariate Testing | NPS | ROAS) | Rate optimization | Salesforce Marketing | Salesforce Marketing Cloud | Test and learn | Voice of Customer
Education
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