Marketing Research & Analytics Manager
Tasks
- Analyze and validate agency performance data
- Analyze performance across digital channels
- Assess effectiveness of events webinars partnerships PR brand initiatives
- Build unified marketing measurement framework
- Conduct qualitative and quantitative market research
- Connect offline experiential efforts to marketing outcomes
- Develop and maintain centralized dashboards
- Develop audience personas and segmentation
- Ensure data accuracy and consistency
- Evaluate full funnel marketing performance
- Identify trends and optimization opportunities
- Integrate marketing data across channels
- Recommend targeting messaging creative channel mix budget allocation
- Serve as analytics lead for marketing team
- Support forecasting and performance reviews with data
- Translate data into actionable insights
Perks/Benefits
- 401k matching
- Adoption Services Reimbursement
- Dental insurance
- Health insurance
- Learning incentives
- Life insurance
- Parental leave
- Unlimited PTO
- Vision insurance
Skills/Tech-stack
Attribution | Audience Segmentation | BigQuery | Campaign Analysis | Consumer Research | Customer Relationship Management | Customer relationship | Dashboards | Data Accuracy | Data integration | Engine optimization | Full-funnel | Full-funnel marketing | Funnel marketing | Google Analytics | Google Analytics 4 | HubSpot | KPI Reporting | Looker Studio | Marketing Analytics | Marketing measurement | Paid Social | Personas | Qualitative research | Quantitative Research | Relationship Management | SQL | Search Engine | Search Engine Marketing | Search engine optimization | Web Analytics
Education
N/A
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