Global Strategic Insights and Marketing Analytics Manager
Tasks
- Conduct primary and secondary market research
- Coordinate improvements to data environments
- Define and report key performance indicators
- Design qualitative and quantitative research studies
- Develop marketing customer segments and competitor insights
- Drive customer insights for brand and product development
- Facilitate ideation workshops for action plans
- Improve performance measurement and reporting
- Lead mentoring and team development
- Manage test and learn campaign optimization
- Provide stakeholder strategic thought partnership
- Track measure and report performance metrics
- Translate research findings into actionable recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
AI workflows | Advertising Testing | Brand Health | Brand health tracking | Budget Management | Campaign Optimization | Customer Journey | Customer Research | Customer Segmentation | Customer journey mapping | Data Modeling | Data environment | Health tracking | Journey Mapping | Key Performance Indicators | Market Research | Marketing Analytics | Narrative Reporting | Performance Measurement | Performance indicators | Project Management | Qualitative research | Quantitative Research | Reporting | Stakeholder management | Test and learn
Education
Regions
Countries
States
Cities
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