Senior Marketing Analytics Manager
Columbus, Ohio, United States
USD 95K-124K (estimate) Senior-level Full Time
Tasks
- Analyze campaign performance metrics
- Collaborate with analytics teams on reporting requirements
- Create lifecycle marketing journeys
- Develop audience segmentation strategies
- Execute B2B email marketing programs
- Implement and optimize email platform
- Manage marketing automation workflows
- Optimize client touchpoints across digital channels
- Personalize client communications
- Run retargeting campaigns
- Track and report marketing effectiveness
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | B2B Marketing | Business Intelligence | CRM | Campaign Management | Customer Segmentation | Email Marketing | Email deliverability | Google Analytics | Google Analytics 4 | HubSpot | Lifecycle Marketing | Marketing Analytics | Marketing Automation | Marketing Cloud | Marketo | Personalization | Power BI | Retargeting | Salesforce Marketing | Salesforce Marketing Cloud | Tableau
Education
N/A
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