Specialist, Marketing Audience Enablement & Analytics
Tasks
- Activate CRM and CDP audiences in CRM channels
- Build audience segments in Salesforce Data Cloud and Marketing Cloud
- Coordinate with analytics and marketing partners
- Monitor campaign performance and create reporting insights
- Refine audience builds and operational processes
- Segment audiences by acquisition channel and lead source
- Support campaign QA and launch readiness
Perks/Benefits
- Employee share purchase plan
- Generous vacation policy
- Life and disability benefits
- Maternity/parental top-up
- Medical, dental, vision benefits
- Professional development
- RRSP match
Skills/Tech-stack
Adobe Analytics | Audience Segmentation | CDP | CRM | Campaign Performance | Campaign Performance Reporting | Data cloud | Google Analytics | Lead Source Attribution | Marketing Cloud | Marketing measurement | Performance reporting | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce data | Source attribution | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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