Manager - Personal Financial Services Digital & Deposit (Campaign & Analytics)
HLT-Hong Leong Tower, Malaysia
USD 57K-65K (estimate) Mid-level Full Time
Tasks
- Analyze banking products and channels
- Analyze customer behavior data for engagement and churn reduction
- Create training materials and best practice guides
- Develop customer lifecycle dashboards
- Ensure CRM and marketing automation data integrity
- Ensure ML and financial crime compliance
- Ensure turnaround times and quality
- Guide and mentor team members
- Identify workflow gaps and implement improvements
- Lead campaign design using data insights
- Manage campaign calendars and ensure delivery accuracy
- Manage stakeholder relationships
- Monitor request volumes and prioritize work
- Optimize onboarding and activation flows
- Provide recommendations for campaign optimization
- Run re engagement and win back campaigns
- Serve as subject matter expert
- Track and report campaign performance metrics
- Troubleshoot campaign deployment and data flow issues
Perks/Benefits
- N/A
Skills/Tech-stack
Artificial Intelligence | CRM | Campaign analytics | Data Analysis | Data Visualization | Machine Learning | Marketing Automation | Project Management | Python | RPA | SQL | Tableau | UiPath
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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