*CONTRACT* Senior Director, Media Analytics
Tasks
- Apply AI and automation in analytics workflows
- Build measurement frameworks
- Collaborate with media and strategy teams
- Contribute to analytics best practices and knowledge sharing
- Deliver executive client presentations
- Design experimentation
- Develop reporting dashboards
- Develop testing roadmaps
- Ensure data integrity and governance
- Evaluate emerging analytics tools
- Guide performance modeling
- Lead analytics planning and execution
- Lead and mentor analytics teams
- Optimize media efficiency
- Own advanced measurement approaches
- Partner with Data Science on predictive modeling
- Perform attribution modeling
- Run incrementality testing
- Segment audiences
- Support RFPs and pitches with analytics value
- Translate data into business intelligence
Perks/Benefits
Skills/Tech-stack
AI | Analytics | Attribution Modeling | Audience Segmentation | Automation | Behavioral analytics | Business Intelligence | Cloud Data | Cloud Data Platforms | Cloud Intelligence | Dashboarding | Data Automation | Data Governance | Data Modeling | Data Quality | Data Visualization | Data platforms | Experimentation Design | Incrementality testing | Machine Learning | Marketing Cloud Intelligence | Measurement frameworks | Media optimization | Performance Modeling | Predictive Modeling | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce Marketing Cloud Intelligence | Tableau
Education
N/A
Roles
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