Marketing Analytics Manager
Boston, Massachusetts, United States
USD 135K-155K Senior-level Full Time
Tasks
- Champion data governance and reporting consistency
- Collaborate with media agency on pacing and spend efficiency
- Connect channel performance to business KPIs
- Develop paid media performance dashboards
- Ensure reporting accuracy
- Integrate offline conversion data
- Lead attribution and measurement evolution
- Perform data matching and first party data development
- Provide insights and recommendations to improve ROI
- Support forecasting and financial planning
Perks/Benefits
- 401k match
- Commuter benefits
- Disability coverage
- Discounted travel
- Healthcare dental vision plans
- Life insurance
- Onsite gym access
- Paid Holidays
- Paid time off
- Paid volunteer time off
- Parental leave
- Summer Fridays
- Tuition assistance
Skills/Tech-stack
Ads Manager | Attribution Modeling | CRM Integration | Conversion Tracking | Dashboards | Data Governance | Data Matching | Display Advertising | First-party data | Google Ads | Google Analytics | Looker Studio | Marketing Analytics | Media advertising | Meta Ads | Meta Ads Manager | Paid media | Party data | Power BI | Programmatic Advertising | Search Engine | Search Engine Marketing | Social Media | Social Media Advertising | Spend optimization | Tableau | Video advertising
Education
N/A
Regions
Countries
States
Cities
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