Marketing Insights & Analytics Manager
Brookfield, WI, 53005, US
USD 105K-126K (estimate) Mid-level Full Time
Tasks
- Advise marketing leaders
- Analyze marketing performance
- Build marketing analytics dashboard
- Define KPIs
- Define measurement framework
- Develop marketing insights
- Forecast trends and scenarios
- Lead market analysis
- Maintain analytics governance and compliance
- Model ROI and attribution
- Oversee qualitative research
- Oversee quantitative research
- Partner with digital teams
- Respond to ad hoc analysis requests
- Translate multi-source data into insights
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution | Attribution Modeling | Data Governance | Data Quality | Descriptive Analytics | Diagnostic Analytics | Forecasting | KPI Development | Marketing measurement | Predictive Analytics | Prescriptive Analytics | Qualtrics | ROI modeling | Salesforce | Scenario Modeling | Segmentation | Snowflake
Education
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