Digital Analytics & Engineering Manager
Tasks
- Analyze A/B tests and experiments
- Create reporting and analytical frameworks
- Define analytics requirements with product and engineering
- Design data layers and event schemas
- Design implement and evolve analytics solutions
- Establish data quality assurance
- Implement JavaScript based analytics solutions
- Lead digital analytics strategy
- Maintain data layer and tracking specifications
- Measure web and mobile app experiences
- Own Adobe analytics ecosystem
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Experience | Adobe Experience Platform | Adobe Tags | B testing | CSS Selectors | Custom dimensions | Custom metrics | Customer Journey | Customer Journey Analytics | Data Classification | Data collection | Data layers | Event Tracking | Experience Platform | Experimentation | HTML | Identity resolution | JSON | JavaScript | Journey Analytics | Management systems | Regular Expressions | Statistical Analysis | Tag Management | Tag Management Systems
Education
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