Executive Director, Commercial Decision Sciences
US - California - Thousand Oaks, United States
USD 255K-345K Executive-level Full Time
Tasks
- Analyze cross channel effectiveness frequency and sequencing
- Collaborate with cross functional teams for compliant analytics solutions
- Conduct scenario simulation and what if analysis
- Create analytics roadmaps and performance goals
- Define and execute decision sciences vision
- Deliver insights on audience engagement reach and conversion
- Design and evolve media measurement methodologies
- Develop and apply marketing mix modeling
- Ensure measurement standards and privacy compliance
- Establish analytics governance and best practices
- Evaluate ROI incremental impact and cost effectiveness
- Optimize brand commercial spend across channels
- Partner with media agencies analytics partners and technology vendors
- Perform attribution analysis and uplift modeling
- Recruit develop and lead decision sciences team
- Translate analytics into executive recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Analytics governance | Artificial Intelligence | Attribution Modeling | Data Privacy | Data privacy compliance | Forecasting | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media Measurement | Mix Modeling | Omnichannel analytics | Privacy Compliance | Scenario Analysis | Uplift Modeling
Education
Regions
Countries
States
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