Senior Manager, Marketing Analytics
Mettawa, IL, United States
USD 121K-230K (estimate) Senior-level Full Time
Tasks
- Analyze physician patient and competitive data to build market landscape
- Build reporting setup and analytics environment for pre launch and launch execution
- Collaborate with cross functional partners to deliver integrated analytics
- Design end to end analytics frameworks for sales and marketing questions
- Develop analytics models for reliability validity and business impact
- Drive market learning agenda using patient journey and treatment pattern analytics
- Identify unmet needs and opportunities to inform launch strategy
- Lead vendor and contract support for advanced modeling and data foundation build
- Measure KPI ROI and manage performance across promotional channels
- Optimize promotional investment and perform marketing mix analysis after launch
- Provide analytical inputs for brand planning and financial forecasting
- Translate analytics into actionable launch recommendations
Perks/Benefits
- 401k
- Dental insurance
- Long-term incentive plan
- Medical insurance
- Paid Holidays
- Paid time off
- Vision insurance
Skills/Tech-stack
Analytics | Data Modeling | Data integration | Forecasting | KPI Management | Machine Learning | Marketing Mix | Marketing mix analysis | Mix analysis | Predictive Analytics | Project Management | ROI measurement | Reporting | Statistical Analysis | Vendor management
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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