Senior Analyst, Digital Analytics & Insights
USA MOT Alton Rd Campus AL00, United States
USD 92K-136K (estimate) Senior-level Full Time
Tasks
- Analyze B2B eCommerce performance
- Analyze customer journey behavior
- Build reporting infrastructure
- Conduct behavioral flow analysis
- Develop self-serve analytics capabilities
- Ensure data accuracy of tracking tags
- Evaluate logged in vs guest behavior
- Monitor product performance by SKU
- Partner with development teams on event tracking
- Perform deep-dive and ad-hoc analysis
- Perform funnel analysis
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Adobe Launch | CDP | CRM | Data Layer | Data Storytelling | Data Visualization | Dynamics 365 | Event Based | Event-based tracking | GA4 | Google Cloudflare | Google Tag | Google Tag Manager | Looker | Media mix modeling | Microsoft Dynamics | Microsoft Dynamics 365 | Mix Modeling | Power BI | Python | SQL | Salesforce | Tableau | Tag Manager | Tagging architecture
Education
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