Channel Strategy & Optimization - Senior Associate
Wilmington, DE, United States
USD 114K-172K (estimate) Senior-level Full Time
Tasks
- Assess marketing effectiveness
- Create executive presentations
- Design analytics frameworks
- Drive performance analysis
- Execute governance processes
- Integrate AI automation into workflows
- Investigate root causes
- Lead channel strategy
- Manage experimentation launches
- Monitor weekly and monthly results
- Optimize targeting and creative
Perks/Benefits
- N/A
Skills/Tech-stack
AI Automation | Adobe Analytics | App analytics | Data Analysis | Digital marketing | Experimentation | Google Analytics | Marketing Analytics | Marketing Technology | Mobile App | Mobile App Analytics | Performance Measurement | Project Management | Stakeholder management | Tableau | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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