Specialized Analytics Sr. Lead, SVP - Measurement and Insights Analytics
388 GREENWICH STREET - TOWER, United States
USD 192K-288K Senior-level Full Time
Tasks
- Analyze incrementality and purchase attribution
- Assess risk and ensure compliance
- Build attribution models and frameworks
- Collaborate cross-functionally with product, sales, and marketing teams
- Define KPIs for campaign performance
- Deliver dashboards and reports to stakeholders
- Develop Gen AI capabilities for analytics
- Develop measurement framework for commerce campaigns
- Lead measurement and insights analytics
- Operationalize closed loop measurement
- Partner with finance to track actuals versus forecast
- Run test and learn frameworks
- Standardize post campaign reporting
Perks/Benefits
- 401k
- Dental insurance
- Disability insurance
- Health insurance
- Life insurance
- Paid Holidays
- Paid time off
- Vision insurance
- Wellness programs
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Clean room | Data Governance | Data Visualization | Data clean room | First-party data | GenAI | Identity resolution | Incrementality testing | MMM | MTA | Machine Learning | Party data | Power BI | Predictive Modeling | Python | R | SQL | Snowflake | Statistical Analysis | Tableau
Education
Roles
Analytics | Analytics Lead | Data Science | Data Science Lead | Lead | Science Lead
Regions
Countries
States
Cities
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