Director, Marketing Automation & Data Analytics
HQ Irving, United States
USD 130K-165K (estimate) Executive-level Full Time
Tasks
- Apply machine learning to improve targeting
- Build attribution modeling
- Conduct customer behavior deep dives
- Create marketing mix modeling
- Define data driven segmentation strategy
- Define personalization strategy
- Define statistical testing best practices
- Deliver ROI and campaign lift insights
- Develop marketing measurement frameworks
- Drive AI ML decisioning adoption
- Ensure data availability alignment
- Establish feedback loops for optimization
- Evaluate modeling experimentation and analytics tools
- Implement incrementality testing
- Lead predictive model development
- Operationalize marketing models
- Orchestrate cross-functional teams
- Partner on test prioritization
- Provide executive reporting requirements
- Translate business problems into modeling approaches
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | AI ML Decisioning | AI/ML | Attribution Modeling | B testing | CDP | CRM | Churn Prediction | Customer Analytics | Data Engineering | Data Science | Experimentation | Incrementality testing | Machine Learning | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Next Best Action | Predictive Modeling | Propensity Modeling | ROI analysis | Segmentation | Statistical Testing | Statistical modeling
Education
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