Director, Tealium Digital Data & Analytics Strategy
Hartford - Tower, United States
USD 132K-219K Executive-level Full Time
Tasks
- Align analytics design to governance and security controls
- Assess value and align to transformation roadmaps
- Coach team on advanced digital analytics methodologies
- Coordinate cross platform measurement
- Deliver website personalization initiatives
- Design digital analytics portfolio
- Drive adoption of digital analytics solutions
- Ensure privacy and regulatory compliance
- Evaluate vendors and tools
- Implement AudienceStream audience segmentation
- Implement EventStream real time data streaming
- Intake digital analytics business demand
- Lead digital analytics strategy
- Manage OneTrust cookie consent management
- Optimize Google Analytics 4 implementation
- Optimize Tealium tag management
- Oversee ObservePoint data quality auditing
- Oversee implementation and optimization of technology stack
- Plan objectives and milestones
- Provide technical use cases for tool assessment
Perks/Benefits
- 401k match
- Free counseling services
- Health coaching
- Health insurance
- Matching gift program
- Paid time off
- Pension plan
- Volunteer rewards program
- Wellness program
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | Audience Segmentation | AudienceStream | B testing | CCPA | CPRA | Client side | Client-side Tagging | Conversion API | Conversion Rate | Conversion rate optimization | Cross-Platform Measurement | Cross-platform | Data Governance | Data Layer | Data Management | Data collection | Enterprise Data | Enterprise Data Management | EventStream | GDPR | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Negotiation | ObservePoint | OneTrust | Privacy compliant data collection | Rate optimization | Server Side | Server-side Tagging | Tag Management | Tag Manager | Tealium AudienceStream | Tealium EventStream | Tealium IQ | Tealium Tag Management | Website personalization
Education
Regions
Countries
States
Cities
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