Manager - Brand, Social & Media Analytics
US, MA - Framingham, United States
USD 125K-172K Mid-level Full Time
Tasks
- Connect media exposure creative and social insights to business outcomes
- Develop brand lift studies and consideration measurement
- Develop creative effectiveness measurement frameworks
- Evaluate creator influencer and partnership measurement
- Lead brand media measurement evolution
- Lead experimentation and learning agendas
- Mentor media analysts and manage analytics resources
- Partner with senior stakeholders on analytics strategy
- Perform social listening and audience engagement analytics
- Provide analytics guidance for investment and optimization decisions
- Translate MMM outputs into media planning guidance
Perks/Benefits
Skills/Tech-stack
AI-enabled | AI-enabled analytics | Analytics Dashboards | Attribution Modeling | Audience engagement | Brand Lift | Creative effectiveness | Digital media | Digital media analytics | Experimentation | Hypothesis development | Marketing Mix | Marketing Mix Modeling | Media Analytics | Media Planning | Mix Modeling | Power BI | SQL | Snowflake | Social Listening
Education
N/A
Regions
Countries
States
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