Senior Manager, Enrollment Marketing and Communications
Dallas College Administration, United States
USD 66K-66K Senior-level Full Time
Tasks
- Coordinate enrollment partnerships and timelines
- Define KPIs and monitor analytics
- Develop and execute multichannel campaigns
- Ensure consistent on brand student centered messaging
- Generate reports and guide optimization
- Lead enrollment marketing planning
- Manage project plans, budgets, and resources
- Manage student success enewsletter content
- Optimize messaging and content for engagement
- Support enrollment focused email and website content
- Write edit and manage direct mail and printed materials
Perks/Benefits
- Leadership development hours
- Professional development hours
- Travel between campuses
- Valid driver's license
Skills/Tech-stack
AP Style | Analytics reporting | Budget Management | CRM | Campaign analytics | Content development | Customer Journey | Customer journey mapping | Data Interpretation | Email Marketing | Journey Mapping | Key Performance Indicators | Marketing Cloud | Marketing strategy | Media Marketing | Messaging strategy | Multichannel marketing | Performance indicators | Print marketing | Project Management | Salesforce | Salesforce Marketing | Salesforce Marketing Cloud | Social Media | Social Media Marketing | Stakeholder management | Web Content
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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