Marketing Insights and Analytics Manager - Customer Segmentation - all genders
Tasks
- Benchmark analytics practices and evolve segmentation capabilities
- Define acceptance criteria and validate functionality
- Define customer data taxonomies and segment definitions
- Document and validate segmentation logic
- Ensure data availability and data quality
- Execute insight projects and present results
- Gather business requirements for segmentation use cases
- Lead Agile delivery and sprint planning
- Lead customer segmentation platform vision
- Maintain segmentation platform roadmap
- Manage platform data governance and access rules
- Monitor adoption metrics and user feedback
- Translate requirements into user stories and success criteria
Perks/Benefits
Skills/Tech-stack
Agile | Backlog Management | Business Intelligence | Customer Segmentation | Data Analysis | Data Governance | Data Modeling | Data Taxonomy | Digital marketing | KPI Development | Market Research | Marketing Analytics | Sprint Planning
Education
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