Senior Analyst, Marketing Analytics
Tasks
- Advise on CDP tracking
- Analyze dashboards and provide insights
- Build automated Tableau dashboards
- Conduct ad hoc marketing analytics investigations
- Correlate goals to KPIs
- Create performance reporting dashboards
- Deliver stakeholder performance insights
- Document tracking implementation and dashboard creation
- Ensure KPI tracking implementation
- Implement web analytics tracking and tests
- Run A B testing and experimentation
- Translate business questions into technical requirements
Perks/Benefits
- Company equity
- Companywide paid days off
- Employee stock purchase program
- Flexible work arrangements
- Hack weeks
- Mental wellness programs
- Paid Holidays
- Paid parental leave
- Paid vacation time
- Paid volunteer time off
- Retirement plan
- Sick leave
- Wellness days
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | CDP Tracking | Causal Inference | Experimentation | Git | Google Ads | Google Analytics | Google Analytics 4 | Google Search Console | Google Tag | Google Tag Manager | Google search | Hypothesis Testing | Marketing Mix | Marketing Mix Modeling | Marketo | Mix Modeling | Multi-Touch Attribution | Multi-touch) | SQL | Salesforce | Search Console | Segment.io | Snowflake | Statistical Hypothesis Testing | Tableau | Tag Manager | VWO | Version control | Web Analytics
Education
N/A
Regions
Countries
States
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