Manager, Data Analytics
Tasks
- Analyze ROI for marketing campaigns
- Analyze multi-channel campaign performance
- Automate recurring reports
- Design marketing measurement frameworks
- Develop standardized reporting suites
- Ensure KPI accuracy consistency traceability
- Ensure data governance compliance
- Execute incrementality testing
- Gather and document reporting measurement requirements
- Identify trends, risks, and opportunities
- Maintain executive dashboards
- Maintain reporting logic documentation and lineage
- Provide consulting analytical and technical support for reporting tools
- Recommend optimization strategies based on performance data
- Serve as subject matter expert for reporting methodologies
- Translate datasets into executive insights
- Troubleshoot data discrepancies
- Validate data pipelines
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Customer Data | Customer data platforms | Data Governance | Data Lineage | Data Quality | Data Visualization | Data platforms | Excel | GDPR | Incrementality testing | Looker | Marketing Analytics | Marketing Automation | PIPEDA | Power BI | Python | R | ROI analysis | SQL | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Roles
Analytics Manager | Data Analytics | Data Analytics Manager | Manager
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