Senior Marketing Data Analyst
Orlando, FL, United States
USD 65K-90K (estimate) Senior-level Full Time
Tasks
- Analyze user behavior and conversions
- Build data pipelines in Databricks
- Build lead source taxonomy
- Build marketing performance reporting and dashboards
- Create schemas for session and funnel analysis
- Define KPIs and reporting logic
- Develop ETL processes for data cleaning and enrichment
- Develop marketing performance framework
- Ensure CRM tracking consistency
- Ensure GDPR and CCPA compliant reporting
- Generate attribution and funnel reporting
- Identify tracking gaps and data quality issues
- Ingest web traffic data into BigQuery
- Optimize multichannel digital strategies
- Perform data merging with SQL
- Recommend campaign optimization insights
- Tag lead sources and conversion events
- Test marketing experiments with A B testing
- Track digital campaign performance and ROI
Perks/Benefits
- 401 K
- Accident insurance
- Critical illness insurance
- Disability insurance
- Employee assistance program
- Flexible spending accounts
- Health savings account
- Hospital indemnity insurance
- Identity theft and legal services
- Life insurance
- Medical, dental, and vision insurance
- Paid Maternity Leave
- Paid time off
- Training and development
- Tuition reimbursement
- Wellness benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | B testing | BigQuery | CRM | Conversion Rate | Conversion rate optimization | Data Pipelines | Data Privacy | Data Quality | Databricks | ELT | ETL | Funnel Analysis | Google Analytics | HubSpot | Lifecycle Marketing | Looker Studio | Machine Learning | Marketing Automation | Microsoft Dynamics | Power BI | Predictive Modeling | ROI analysis | Rate optimization | SQL
Education
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