Vice President for Enrollment Management and Marketing
Portland, OR; Portland, OR
USD 70K-72K (estimate) Executive-level Full Time
Tasks
- Collaborate on enrollment forecasting and financial models
- Develop enrollment technology dashboards and KPIs
- Develop recruitment strategies for multiple student populations
- Drive organizational change initiatives
- Implement annual recruitment plans with metrics
- Improve student persistence and retention
- Lead and evaluate enrollment leadership team
- Lead enrollment marketing and communications strategy
- Lead strategic enrollment management planning
- Manage digital marketing and website strategy
- Manage division budgets
- Manage enrollment communications and content strategy
- Manage integrated marketing and communications
- Monitor enrollment and financial performance indicators
- Optimize financial aid and scholarship discounting
- Oversee admissions
- Oversee brand management and market positioning
- Oversee student financial services
- Provide leadership briefings on market trends
- Report progress to executive leadership and board of trustees
- Represent institution with external partners
- Set enrollment retention and net tuition revenue goals
- Use data informed decision making and automation
Perks/Benefits
- N/A
Skills/Tech-stack
Artificial Intelligence | Automation | Brand Management | Budget Management | CRM Integration | Content Strategy | Customer Relationship Management | Customer relationship | Data dashboards | Digital marketing | Engine optimization | Enrollment Management | Enrollment analytics | Enrollment forecasting | Enrollment technology | Financial Aid | Marketing Analytics | Media Marketing | Net Tuition Revenue | Relationship Management | Search Engine | Search engine optimization | Social Media | Social Media Marketing | Strategic enrollment management | Tuition Discounting | Website strategy
Education
Doctor of Education | Master of Education | Master of Science | PhD
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