Senior Data Analyst I, Marketing (Alma)
Tasks
- Apply AI to automate analytics tasks
- Build dbt data models
- Collaborate with data engineering on identity resolution
- Conduct multi-touch attribution analysis
- Create diagnostic tools for marketing
- Create interactive dashboards
- Design marketing data reporting layer
- Develop automated pacing models
- Identify analytics workflow bottlenecks
- Lead code reviews and dbt standards
- Measure client lifetime value
- Mentor peer analysts
- Optimize marketing attribution metrics
- Own Marketing analytics roadmap
- Perform marketing mix modeling
- Run incrementality testing
Perks/Benefits
- 401k
- Co-working stipend
- Dental insurance
- EAP access
- FSA
- Financial wellness benefits
- Flexible PTO
- HSA
- Health insurance
- Home office stipend
- Paid Holidays
- Parental leave
- Pet discount program
- Remote-first
- Therapy stipend
- Vision insurance
- Wellness stipend
- Work from home stipend
Skills/Tech-stack
Analytics engineering | Client Lifetime Value | DBT | Data Governance | Data Modeling | Event Tracking | Identity resolution | Incrementality testing | Lifetime Value | Lightdash | Looker | MarTech API | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Metabase | Mix Modeling | Multi-Touch Attribution | Multi-touch) | SQL | Tableau
Education
N/A
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