Marketing Analytics Associate
Tasks
- Build and maintain Tableau dashboards
- Build scalable measurement frameworks
- Create web analytics reporting and dashboards
- Deliver insights and recommendations to improve marketing ROI
- Develop KPI frameworks for multi channel campaigns
- Execute digital personalization with audience segmentation and targeting
- Measure multi channel campaign performance
- Optimize web lead generation performance
- Partner with web product owners and development teams to implement digital tracking
- Perform deep dive analysis to optimize user journeys
- QA and support UAT for digital tracking
- Run A B and multivariate website testing
- Support digital identity resolution
- Support web to CRM attribution
- Translate business requirements into tracking specifications
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Target | Attribution | Audience Segmentation | B testing | CRM Integration | Digital Experimentation | Digital Identity | Digital identity resolution | Digital personalization | Google Analytics | Identity resolution | Lead generation | Marketing KPI | Multivariate Testing | SQL | Tableau | Web Analytics
Education
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