Associate Director, Applied Analytics
Tasks
- Apply digital attribution
- Apply marketing mix modelling
- Build campaign measurement frameworks
- Conduct measurement audits
- Create learning agendas
- Define KPIs ROI CPA brand lift customer lifetime value
- Design and analyze marketing experiments
- Develop business cases for advanced effectiveness tools
- Develop measurement methodologies
- Drive privacy safe measurement practices
- Execute randomized control trials
- Identify first party data innovation opportunities
- Implement matched market testing
- Lead test and learn frameworks
- Match first party data for incremental lift
- Mentor junior team members
- Optimize data pipelines
- Present executive insight narratives
- Use retail media clean rooms
Perks/Benefits
- Dental insurance
- Employee mental health awareness days
- Group retirement plan
- Medical insurance
- Paid time off
- Preferential partner discounts
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | B testing | Brand Lift | Brand lift studies | CRM | Clean room | Customer Lifetime Value | Data Governance | Data Privacy | Data Visualization | Data clean room | Digital attribution | Excel | First-party data | GDPR | Incrementality testing | Lifetime Value | Lift studies | Loyalty data | Market testing | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Matched Market | Matched Market Testing | Mix Modeling | Party data | PowerBI | Predictive Modeling | Randomized Control Trials | Retail Analytics | Tableau | Test and learn
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science | Master of Science
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