Director, Media Measurement and Campaign Optimization (Secondment - 12 Months)
USA - NY - Headquarters, United States
USD 176K-294K (estimate) Executive-level Full Time
Tasks
- Analyze content and site behavior
- Create audience analytics insights
- Define media measurement framework
- Develop integrated cross channel measurement reports
- Develop learning libraries and playbooks
- Implement measurement frameworks templates and dashboards
- Lead team and agency partners for reporting excellence
- Manage media measurement vendor partners
- Optimize media campaigns
- Partner with media agencies on measurement
- Provide optimization recommendations
- Set media KPIs
- Steward reporting documentation and standards
- Translate MROI insights into media mix decisions
- Translate website performance to customer journey correlation
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Attribution Modeling | Audience Analytics | Business Intelligence | Campaign Optimization | Channel Analytics | Claims data | Cross-channel | Cross-channel analytics | Data Visualization | Datorama | HCP Data | Healthcare Claims | Healthcare Claims Data | KPI Development | MROI Modeling | Marketing Analytics | Marketing Technology | Media Analytics | Media Measurement | SQL | Snowflake | Tableau | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Doctor of Medicine | Master of Science | PhD
Regions
Countries
States
Cities
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