Director, Analytics (Measurement/T&L Program)
London, United Kingdom
GBP 46K-50K (estimate) Executive-level Full Time
Tasks
- Build marketing measurement and testing plans
- Conduct brand and conversion lift studies
- Contribute to data strategy thought leadership
- Coordinate third party vendors for measurement solutions
- Design experiments to optimize campaign performance
- Develop campaign reviews and actionable insights
- Implement measurement frameworks and experimentation
- Manage client stakeholder relationships
- Scope and deliver analytics projects
- Set automation strategies with data engineering teams
- Support new business pitches
- Translate complex data concepts for stakeholders
Perks/Benefits
- Dental insurance
- Employee mental health days
- Medical insurance
- Paid time off
- Partner discounts
- Retirement plan
- Training and development
- Vision insurance
Skills/Tech-stack
Brand studies | Cloud platform | Descriptive Statistics | Experiment design | Google Ads | Google Cloud | Google Cloud Platform | Hypothesis Testing | Incremental measurement | Jira | MMM | MTA | Marketing Analytics | Matched Market | Matched Market Test | Matplotlib | Meta Ads | NumPy | Pandas | Python | R | SQL | Sales Lift | SciPy | Statistics | Trello
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
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