Director, Marketing Data Science
Tasks
- Build marketing reporting and self serve analytics tools
- Develop attribution and causal inference measurement models
- Drive marketing business outcomes with analytics
- Estimate incremental impact using MMM and experimental methods
- Improve analytics team processes using AI
- Lead mentor and scale marketing analytics team
- Partner with marketing finance and product leadership
- Set marketing analytics vision and strategy
- Translate analysis into executive recommendations
Perks/Benefits
- 401k match
- Bonus
- Commuter benefit
- Equity package
- Generous vacation policy
- Medical, dental, vision, life, and disability benefits
- Paid community service time
- Paid parental leave
- Subsidized child care
- Wellness stipend
Skills/Tech-stack
Attribution Modeling | Causal Inference | Customer Lifetime Value | Experimental Design | Hypothesis Testing | Lifetime Value | Looker | Marketing measurement | Media mix modeling | Mix Modeling | PowerBI | Predictive Modeling | Python | SQL | Tableau
Education
N/A
Regions
Countries
States
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