Director of Open Enrollment Programs Executive Education, Fuqua School of Business
Tasks
- Analyze market trends for new programs
- Assess opportunities to scale redesign or sunset programs
- Build performance dashboards
- Conduct performance reviews and implement improvements
- Coordinate partnerships
- Define KPIs for funnel performance
- Define target audiences and value propositions
- Develop always on demand generation strategy
- Evaluate program performance
- Execute SEO campaigns
- Forecast demand and pipeline
- Implement lead follow up workflows
- Improve inquiry to enrollment conversion
- Manage paid media campaigns
- Manage social media campaigns
- Optimize pricing and discounting
- Own enrollment and revenue targets
- Own lead capture and nurture
- Run email marketing campaigns
- Run marketing automation
- Run urgency based enrollment campaigns
- Use CRM for pipeline monitoring
Perks/Benefits
Skills/Tech-stack
CRM | Conversion Rate | Conversion rate optimization | Dashboards | Digital marketing | Email Marketing | Engine optimization | Forecasting | HubSpot | Lead generation | Marketing Analytics | Marketing Automation | Media Marketing | Paid media | Pricing Strategy | Rate optimization | Salesforce | Search Engine | Search engine optimization | Social Media | Social Media Marketing
Education
Regions
Countries
States
Cities
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