Digital Marketing & Analytics Specialist
Chicago (Green St), IL, United States
USD 78K-104K (estimate) Mid-level Full Time
Tasks
- Analyze marketing KPIs
- Build marketing dashboards and reports
- Conduct A/B testing
- Create attribution and tracking
- Execute multi-channel marketing campaigns
- Improve campaign performance recommendations
- Manage audience segmentation
- Measure campaign performance
- Optimize email content and design
- Produce email campaigns
- Support marketing automation
- Support marketing operations and data governance
Perks/Benefits
- 401k match
- Adoption Assistance
- Annual performance bonus
- Employee resource groups
- Health insurance
- Paid time off
- Stock purchase plan
- Tuition reimbursement
- Wellness programs
Skills/Tech-stack
Account-based marketing | Attribution Models | Audience Segmentation | Automation platforms | Data Governance | Email Marketing | Excel | Google Analytics | Google Analytics 4 | HubSpot | KPI Reporting | Lead lifecycle | Lead lifecycle management | Lifecycle Management | Looker | Marketing Automation | Marketing Automation Platforms | Marketing Cloud | Marketing KPI | Marketing KPI Reporting | Marketing attribution | Marketing dashboards | Marketo | Pardot | Personalization | Power BI | Salesforce | Salesforce Marketing | Salesforce Marketing Cloud | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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