Growth Analytics Lead - India
Plant and Business Unit Head Office - Mumbai, India
INR 3000K-4000K (estimate) Senior-level Full Time
Tasks
- Build dashboarding and reporting
- Conduct performance appraisals and development plans
- Conduct price pack architecture analyses
- Develop prescriptive analytics for business growth
- Forecast category growth
- Improve analytics process cycle time and cost
- Lead growth analytics sub team
- Lead team development and mentoring
- Manage marketing mix modeling projects
- Perform econometric modeling for ROI measurement
- Perform social listening analytics
- Plan debrief workshops for learnings and recommendations
- Present insights and influence stakeholders
- Produce ROI analyses and actionable insights
- Run pricing analytics and pricing simulators
- Validate and recalibrate forecast models
Perks/Benefits
Skills/Tech-stack
Consumer panel | Dashboarding | Econometric Modeling | Euromonitor) | Excel | Forecasting | Incrementality | Marketing Mix | Marketing Mix Modeling | Media Database | Mekko Charts | Mix Modeling | Nielsen Retail | Nielsen Retail Audit | Pack Architecture | PowerPoint | Price Pack Architecture | Price elasticity | Pricing Analytics | Project Management | Quartile Analysis | ROI analysis | Retail audit | Retail measurement | Social Listening | Threshold Analysis
Education
Bachelor of Science | Master of Arts | Master of Business Administration | PhD
Roles
Analytics Lead | Growth Analytics | Growth Analytics Lead | Lead
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