Manager, Customer Analytics (Sales & Marketing)
Tasks
- Build sales and partnership funnel analytics
- Create dashboards and decision-support tools
- Define sales and marketing analytics roadmap
- Define success metrics and analytical approaches
- Establish data quality and governed metrics
- Implement analytics 20 using self serve analytics
- Lead sales and marketing analytics team
- Model marketing spend efficiency and forecasting
- Operate marketing attribution and incrementality testing
- Operationalize AI assisted analytics workflows
- Own marketing measurement framework
- Translate data into executive narratives
Perks/Benefits
- N/A
Skills/Tech-stack
Anomaly Detection | Attribution Modeling | Automation | BI Dashboards | Causal Inference | Experimentation | Forecasting | Incrementality | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Python | SQL
Education
N/A
Roles
Analytics | Analytics Manager | Customer Analytics Manager | Manager
Regions
Countries
States
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