Manager, Analytics - Global Clients
Tasks
- Build marketing measurement and testing plans
- Contribute to data strategy
- Coordinate data integration with data engineering teams
- Design experiments to optimize campaign performance
- Develop campaign reviews and actionable insights
- Engage client stakeholders as day to day strategic partner
- Implement marketing platform testing and targeting
- Participate in new business pitches
- Set automation strategies for new tools and solutions
- Support scoping and delivery of analytics projects
- Translate complex data concepts for stakeholders
Perks/Benefits
Skills/Tech-stack
Automation | Brand Lift | Brand studies | Conversion lift | Descriptive Statistics | Experiment design | Hypothesis Testing | Incremental measurement | Jira | Marketing Mix | Marketing Mix Modeling | Matched Market | Matched market tests | Matplotlib | Mix Modeling | Multi-Touch Attribution | Multi-touch) | NumPy | Pandas | Python | R | SQL | Sales Lift | SciPy | Trello
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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