Senior Brand Marketing Analytics Manager
Tasks
- Analyze campaign effectiveness ROI and impact
- Communicate analytics insights to marketing leadership
- Create dashboards for brand performance trends
- Design and analyze marketing experiments A B testing
- Develop analytics frameworks for brand marketing performance across channels
- Develop attribution models for customer behavior impact
- Perform statistical testing for marketing effectiveness
- Segment target audiences using customer data
- Support planning and forecasting using attribution results
Perks/Benefits
- Charity initiatives
- Flexible working
- Health and wellbeing support
- Learning hub access
- Sustainability initiatives
- Travel benefits
- Work/life balance focus
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Customer Segmentation | Dashboards | Data Visualization | Experimentation | Marketing Analytics | Power BI | Python | R | ROI analysis | SQL | Statistical Testing | Tableau
Education
N/A
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