Manager of Growth Analytics
Tasks
- Analyze customer economics
- Build marketing mix modeling capabilities
- Collaborate with brand product and merch teams
- Create weekly performance dashboards
- Develop attribution and measurement models
- Forecast marketing performance using predictive modeling
- Lead performance marketing team
- Monitor CAC LTV and MER
- Optimize creative using consumer insights
- Optimize paid media campaigns
- Run incrementality testing
- Test and scale emerging media channels
Perks/Benefits
- 401k company match
- Commuter assistance
- Employee assistance program
- Free coffee
- Free snacks
- Health coverage
- Hybrid work schedule
- Mental health resources
- Paid time off
- Parental leave
- Pet-friendly office
- Professional development
- Remote Flex Weeks
- Team events
- Wellness programs
Skills/Tech-stack
AI | Amazon Ads | Attribution Modeling | Business Intelligence | CAC LTV Ratio | Campaign automation | Creative Optimization | Customer Lifetime Value | Excel | Google Ads | Google Analytics | Hypothesis Testing | Incrementality testing | Lifetime Value | MNTN | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | Paid media | Performance Marketing | Predictive Modeling | Python | R | Regression Analysis | SQL | Statistical Analysis | TikTok Ads | Trade Desk | Walmart Connect
Education
N/A
Regions
Countries
States
Cities
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