Marketing Analytics Associate

Tasks

• Build and maintain Tableau dashboards
• Build scalable measurement frameworks
• Create web analytics reporting and dashboards
• Deliver insights and recommendations to improve marketing ROI
• Develop KPI frameworks for multi channel campaigns
• Execute digital personalization with audience segmentation and targeting
• Measure multi channel campaign performance
• Optimize web lead generation performance
• Partner with web product owners and development teams to implement digital tracking
• Perform deep dive analysis to optimize user journeys
• QA and support UAT for digital tracking
• Run A B and multivariate website testing
• Support digital identity resolution
• Support web to CRM attribution
• Translate business requirements into tracking specifications

Perks/Benefits

• N/A

Skills/Tech-stack

A/B | A/B Testing | Adobe Analytics | Adobe Target | Attribution | Audience Segmentation | B testing | CRM Integration | Digital Experimentation | Digital Identity | Digital identity resolution | Digital personalization | Google Analytics | Identity resolution | Lead generation | Marketing KPI | Multivariate Testing | SQL | Tableau | Web Analytics