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Marketing Analytics Lead

Stockholm, Sweden

SEK 686K-804K (estimate) Senior-level Full Time

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Found 20d ago

Tasks

Analyze conversion funnel performance
Analyze paid digital acquisition performance
Analyze web and app analytics data
Build Looker dashboards
Conduct incrementality testing
Measure CLV and SAC metrics
Own growth metrics and reporting
Perform marketing mix modeling
Provide insights for SEO and conversion optimization

Perks/Benefits

N/A

Skills/Tech-stack

App Store | App analytics | App store optimization | Conversion attribution | Conversion funnel | Conversion funnel analysis | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Engine optimization | Funnel Analysis | Google Analytics | Google Analytics 4 | Incrementality testing | Lifetime Value | Looker | Marketing Mix | Marketing Mix Modeling | Measurement Platforms | Mix Modeling | Mobile Measurement | Mobile measurement platforms | SQL | Search Engine | Search engine optimization | Store optimization | Web Analytics

Education

N/A

Roles

Analytics Lead | Lead | Marketing Analytics | Marketing Analytics Lead

Regions

Countries

States

Cities

Stockholm, Stockholm, SE

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